Building Brands.
Elevating Performance.
Protecting Legacies.
Beyond Performance Sports is your full services solutions partner supporting athletes, teams, and their organizations by solving their biggest challenges. We maximize value, performance, and protection - On and Off the field.
We don't just represent careers,
We Build, Protect,
and Elevate Entire Legacies
A Complete Ecosystem for Athlete and
Team Success
We go beyond traditional representation. Our integrated services span Brand, Mental Performance, Financial Strategy, Lifestyle Management, and Crisis Support - ensuring athletes, teams, and organizations thrive now and in the long term.
A Complete Ecosystem for Athlete and Team Success
We go beyond traditional representation. Our integrated services span Brand, Mental Performance, Financial Strategy, Lifestyle Management, and Crisis Support - ensuring athletes, teams, and organizations thrive now and in the long term.
What Makes Beyond Performance Sports Different
We’re not a traditional sports agency.
We’re your strategic partner, solving the challenges agencies can’t and connecting you with the right representation when it matters most.
Not Just Representation - Total Solutions
Traditional agencies focus on contracts and deals. We focus on building, protecting, and elevating legacies, solving the four biggest athlete and team challenges:
* Brand/NIL Identity & Monetization
* Mental & Behavioral Performance
* Financial & Career Longevity
* Lifestyle & Organizational Support
Agency-Agnostic Model
We don’t lock you into a single agency’s priorities. Instead, we use our trusted partner network to connect athletes with the best-fit agent for their career goals — while continuing to guide everything else beyond representation.
Personalized,
High-Touch Support
Our strategies are built around you. Whether you’re a collegiate athlete, a professional preparing for post-career transitions, or an organization needing cultural alignment, we create tailored solutions that go far deeper than what traditional agencies can offer.
Protection & Crisis Management
From proactive planning to 24/7 response, we safeguard athletes and teams against reputation risk, unexpected challenges, and long-term brand damage.
Beyond Representation: Comprehensive Solutions for Athletes, Teams & Organizations
Most agencies focus on contracts and endorsements. That’s important — but it’s only part of the picture. At Beyond Performance Sports, we go further. We’re not an agency; we’re a full-service solutions partner that builds systems around the four biggest challenges athletes and organizations face: brand/NIL identity, mental and behavioral performance, financial and career longevity, and lifestyle and organizational support.
And when representation is needed? We don’t tie you to one option. Instead, we leverage our agency-agnostic model to connect you with the agent best suited to represent your career and goals — while we continue to provide the high-touch, holistic support agencies can’t.
Here’s how we help you build, elevate, and protect your legacy:
Brand/NIL Identity Monetization
We help athletes own their identity and generate maximum value.
Athlete Brand Building – Craft a personal brand that resonates on and off the field.
Sponsorship & NIL Value Creation – Unlock opportunities that monetize your influence.
Endorsement Readiness – Prepare for deals that align with your values and goals.
Mental & Behavior Performance
Peak performance starts in the mind. We guide athletes and teams to consistently perform at their best.
Behavior Systems & Resilience Coaching – Build habits and mindsets that create consistency and durability.
Mental Conditioning & Focus – Enhance clarity, concentration, and game-time performance.
Leadership Alignment – Develop leaders on and off the field, empowering teams to thrive.
Financial & Career Longevity
We ensure every athlete’s financial future and career trajectory are secure
Transition Planning – Smoothly navigate from college to pro or pro to post-career life.
Financial Literacy Support – Educate and empower with strategies for long-term wealth.
Career Strategy for Long-Term Success – Align decisions today with tomorrow’s goals.
Crisis Management & Protection
When life throws challenges,
we protect your reputation and brand.
Proactive Crisis Strategy – Plan for unforeseen events before they happen.
Reputation Management – Safeguard personal and organizational brand equity.
24/7 Support – Immediate response to protect athletes, teams, and organizations.
Lifestyle & Organizational Support
We design systems to optimize
team culture, wellness, and leadership.
Team & Organizational Culture Systems – Create high-performing, unified environments.
Leadership Development & Alignment – Equip leaders to inspire and execute effectively.
Holistic Programs – Physical, mental, and lifestyle support tailored to individual/team needs.
WHY
Choose Us?
Full-service, end-to-end solutions
Customized strategies for individuals, teams, and organizations
Proven methods for brand, mental, financial, and lifestyle success
Trusted crisis management and protective services
Beyond Performance Sports is honored to have partnered and provided strategic solutions to athletes from some of the biggest and best global brands..
Your Advisory Team For In and Off The Area
At Beyond Performance Sports, our team combines decades of experience in athlete branding, behavioral performance, financial longevity, and organizational support. Each member brings a unique expertise to ensure athletes, teams, and organizations achieve championship-level results on and off the field.
Rachel V. Ates
Founder and CEO/
Executive Director of Brand & NIL Identity
Recognized as a leading authority in athlete development,
driving transformative brand building and NIL strategies that amplify visibility, raise social impact, strengthen influence, and create enduring value.
Omural Ates
Executive Director of
Mental and Behavioral Performance
Omural is a leading expert in transformational behavior and mental psychology, specializing in developing the mental resilience, discipline, and focus required to achieve peak performance.
Amber Snell
Executive Director of
Financial & Career Longevity
A veteran in financial and career planning , Amber specializes in helping athletes and executives build lasting wealth and design sustainable post-career pathways.
Dr. Malcam Snell
Executive Director of Brand Partnerships & Crisis Management
With over two decades in sponsorship strategy and organizational support, Dr. Snell is the go-to expert for securing brand partnerships, protecting reputations, and guiding organizations through high-stakes challenges.